Equal-time rule

 ( Political Mass Media In The United States ) 

The equal-time rule (47 U.S. Code § 315 - Candidates for public office) specifies that American radio and television broadcast stations must provide equivalent access to competing political candidates. This means, for example, that if a station broadcasts a message by a candidate, it must offer the same amount of time on the same terms (in, say, prime time) to an opposing candidate.

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Details This rule originated in §18 of the Radio Act of 1927 which established the Federal Radio Commission; it was later superseded by the Communications Act of 1934, with the FRC becoming the FCC, the Federal Communications Commission. A related provision, in §315(b), requires that broadcasters offer time to candidates at the same rate as their "most favored advertiser".

The equal-time rule was created due to concerns that broadcast stations could easily manipulate the outcome of elections by presenting just one point of view and excluding other candidates.

There are several exceptions to the equal-time rule;

• If the airing was within a documentary, bona fide news interview, scheduled newscast, or an on-the-spot news event, the equal-time rule does not apply.
• Since 1983, political not hosted directly by a station or network are considered "news events," and as a result, they are not subject to the rule. Usually, these debates are coordinated through a third party such as the Commission on Presidential Debates, a state broadcaster's association, a newspaper independent of a television station/network, or the League of Women Voters. Consequently, these debates usually include only major-party candidates without having to offer airtime to minor-party or independent candidates, or inflammatory candidates who intend only to disrupt the proceedings.
• Talk shows and other regular news programming from syndicators, such as Entertainment Tonight, are also declared exempt from the rule by the FCC on a case-by-case basis.
• Advertisements: if a candidate has more money than an opponent, they can still get more time on the public airwaves without their ads counting towards the equal time rule.

When candidates for office have careers in media, the rule can affect previously produced material. When Ronald Reagan and Donald Trump ran for president, television networks did not broadcast films or programs they appeared in. Localized invocations of the rule apply in elections for lower office, with television stations revising their schedules if they broadcast within the state or district where the candidate in question is running.

The equal-time rule was suspended by Congress in 1960 to permit the Kennedy-Nixon debates to take place.Pietrusza D. 1960:LBJ vs. JFK vs. Nixon. Union Square Press 2008

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Fairness doctrines The equal-time rule should not be confused with the now-defunct FCC fairness doctrine, which dealt with presenting balanced points of view on matters of public importance.

The Zapple doctrine (part of a specific provision of the fairness doctrine) was similar to the equal-time rule but applied to different political campaign participants. The equal-time rule applies to the political candidate only. The Zapple doctrine had the same purpose and requirements of equivalent coverage opportunity as the equal-time rule, but its scope included the candidate's spokesman and supporters, not the candidate.

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Footnotes

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Bibliography

• Communications Act of 1934, § 315; codified at 47 U.S.C. § 315
• Radio Act of 1927

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Further reading

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External links

• Equal Time Rule in The Museum of Broadcast Communications
• Radio and TV Stations Required to Give Equal Time in Issues of Democracy
• MSN Encarta – Equal Time Rule ( Archived 2009-10-31)

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